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Earlier this month, we talked about knowing your audience, and why it’s important to think about the flesh-and-blood people you want to read your book.


A similar, yet separate, idea also crucial to your book’s success is knowing your market—which means thinking about t...

This post is part of a series about why people with specific work or life experiences should consider writing a book.

Perhaps no issue divides and confuses Americans quite as much as health care, and the stakes for figuring out the industry’s problems are often, quite l...

This post is the first in a series about why people with specific work or life experiences should consider writing a book.

It’s nearly impossible to go online and not see a story that touches on cybersecurity, whether it’s about governments trying to hack each other, a...

Though it arrived late to the literary party, personal memoir has made up for lost time. The genre has always existed, of course, but authors like David Sedaris, Mary Karr, Joan Didion, and David Foster Wallace helped make it a market force. Suddenly, you didn’t have t...

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